Infinity Marketing Team

You + HP Experience brings home top honors in two categories

Hewlett-Packard refreshed it's You + HP ride. New additions included a karaoke booth (soundproofed for minimum embarrassment), where visitors could lay down a track for a take-home CD.

HP used the opportunity to show off its new Lightscribe technology

Hewlett-Packard refreshed it's You + HP ride. New additions included a karaoke booth (soundproofed for minimum embarrassment), where visitors could lay down a track for a take-home CD.

The coolest part? HP used the opportunity to show off its new Lightscribe technology, which uses the laser in a custom DC/DVD drive to etch a label directly onto the face of the disk. (Apparently, DC stickers are so last year.)

Also new: the chance to hop on a racing bicycle in front of a green screen for a 30-second video of yourself in the thick of the Tour de France. Agency: Infinity Marketing Team, Hollywood, CA.