Infinity Marketing Team

Sports Business Journal, April 2004

HP can photograph potential customers in a hot air balloon or on a Harley

A trio of 53-foot trailer trucks pulled into St. Louis last week carrying Hewlett-Packard’s interactive marketing tent show from Dodgertown in Vero Beach to the Cardinal’s home opener today. Meanwhile, a moving truck pulled up to Chad Tons’ new home in Beverly Hills. How are the two connected? Tons and Infinity Marketing Team came up with the idea of the traveling event-marketing show named You + HP Experience. Once unloaded and set up as an 8000-square-foot marketing platform at sports events, HP can photograph potential customers in a hot air balloon or on a Harley HP can demonstrate its whole line of digital photography and entertainment equipment. Infinity boasts Aloha Airlines, the Hawaii Visitors and Convention Bureau, Mercedes-Benz and Nike as clients.