Infinity Marketing Team

Morton's "World's Largest Wine Bottle Tour"
To celebrate Morton's steakhouse 25th Anniversary, the "World's Largest Wine Bottle Tour was created in the form of a 5 foot, 340 lb. glass wine bottle containing the equivalent of 1152 glasses of wine - a new Guinness Book record! The tour's objective was to maximize coverage and drive regional awareness for both Morton's Steakhouse and the Bottle's appearance. To date, the tour has garnered over 100,000,000 impressions through local media, radio newspaper and television outlets.