Infinity Marketing Team

Kodak Inspiration Tour
IMT worked with Eastman Kodak to create and manage a 4,000-square-foot interactive exhibit designed to inspire and show America just how easy - and rewarding - it can be to shoot, print, display, and create wonderful keepsakes that would turn their photos into memories that last a lifetime. Consumers were able to touch and feel the latest cameras, printers, digital frames and more in the hands-on interactive areas. In the Digital Photography Concourse you could have your picture taken, using a KODAK Digital Camera, in a variety of settings - like posing with life-size Disney characters in Cinderella's Castle, or driving the No.12 KODAK DODGE in a NASCAR race. Consumers were then guided to the Digital Photography concourse, here they could print their photos using a variety of KODAK All-in-One Printers, Printer Docks and the Kodak Kiosk usually found in retail stores. Lastly, consumers put their imaginations to work by designing and making special photo gifts like calendars, cards, mugs, collages and photo books, at a retail kiosk or online at the KODAK Gallery. The Kodak Inspiration Tour attracted over 185,000 attendees, performed more than 500,000 demonstrations and 55% of consumers that visited the exhibit actually took action with their intent to purchase Kodak products!