Infinity Marketing Team

Hewlett-Packard "YOU+HP EXPERIENCE"
Have you ever imagined capturing a photo of yourself on a Hawaiian vacation, being the subject of a famous art painting, driving a Harley-Davidson motorcycle down the open road or standing next to the big screen's Shrek? If so, a visit to the YOU+HP EXPERIENCE is a must! This interactive museum allowed consumers to realize spectacular realms of experiences through the use of HP's digital technology and application. Plus, visitors can make a stop at one of the interactive stations where they can have a souvenir photo taken to bring home with them!

The YOU+HP EXPERIENCE redefined how both mobile marketing and interactive experience could be positioned for consumers. More hands-on and larger than any of HP's previous tours, the YOU+HP EXPERIENCE was a modular, fully enclosed structure that could be configured in three footprints (4,000, 6,400 and 8,000 square feet), depending on the event location. Through the first months of the tour, the YOU+HP EXPERIENCE attracted over 750,000 consumers (an increase of over 600% in event attendance per day from the previous campaign). The next year the tour was projected to have over 1,500,000 visitors use HP products at 45 major consumer events in the United States and Canada. The YOU+HP EXPERIENCE accounted for over $20 million in direct and indirect HP product and equipment sales.