Infinity Marketing Team

Citi & AT&T "Universal Savings Card Launch Event"
Date: September 6, 2007

Citi & AT&T approached Infinity Marketing Team, Inc. to produce a corporate launch event in order to generate excitement around the ground-breaking partnership of Citi and AT&T and the launch of their new AT&T Universal Savings card. In order to achieve this excitement and buzz, Citi wanted to create an experiential environment which showcased AT&T’s innovative and expansive product line and allowed consumers to stimulate their senses and inspire their imagination. The event concept would not only demonstrate why AT&T elicits strong customer loyalty, but it would also illustrate that the AT&T Universal Savings card is a perfect compliment to AT&T's exciting product portfolio!

IMT transformed an empty Manhattan loft into a sleek and modern setting. Guests of the event, which included senior management from Citi and AT&T, press, media and business partners, felt like they were entering one of the most exclusive venues in town! The design of the event focused on the reveal of the new AT&T Universal Saving's card, its creative design and the value propositions associated with it. The impressive reveal was the highlight of the evening and included everything from dramatic lighting changes to confetti cannons to live models in illuminated acrylic cases using the Universal Savings card and AT&T products simultaneously! All of the unique and creative elements visually conveyed the innovativeness of the Citi-AT&T partnership and created excitement about the benefits of the AT&T Universal Savings Card.